Guest Blogging Guidelines

Interested in submitting content for Wilson's Blog?

We’re delighted to feature guest bloggers on Wilson's Blog because we like our readers to experience important expertise, perspectives, great ideas and relevant insights.

What Type of Blog Posts Are We Looking For?

First and foremost, your content should be actionable and targeted toward our readers — readers who are interested in learning how to improve their home's comfort and efficiency, and in our related services.

We’re looking for articles which will inspire our audience. Articles that will be a good fit include pertinent posts that help educate folks on home maintenance, new technology, upgrades and/or posts that help readers save time or money.

We value originality and creativity. We suggest checking out our blog categories to get a sense of what works. If you’ve been a regular reader of the blog, then you’re already aware that we will only share high-quality posts.

We welcome your awesome content and will do our absolute best to promote your post on our social media networks (Facebook, Twitter, LinkedIn, G+) to help you build your personal brand.

Want some brainstorming ideas?

Blog Tip: We're always looking for posts that share valuable information with our readers.

Here are some topics our readers enjoy:

‍Post topics may include (but are not limited to):

• Wilson Air Conditioning
• Furnaces
• Cooling Tips
• Energy Savings
• Heating Tips

Guest Blogging Requirements

Submissions must meet the Wilson blogging team's quality standards in order to be published.

Guest blog posts should be well-written, high-quality, original content that reflects the writing style/tone of Wilson's Blog.

The Wilson blogging team reserves the right to edit and adapt your guest blog content as we see fit (but we'll let you take a peek before publishing, upon request).

Submissions must:

Be Original — Content must be original, relevant, timely, not previously published elsewhere and not repurposed in its entirety on your website or other blog. Referencing and discussing your post on your blog while linking to it is acceptable.

Be Balanced and Not Self-Serving — Post should be balanced and not sell a service or promote a business — No lopsided propaganda please — especially if you're associated with a product or service being mentioned. Self-promotion in the body of your article is also not allowed. Please save that for your author bio. You may include up to three inbound links to your company's websites or profiles in your blog article.

Be Transparent — If you're mentioning a service or product that you're associated with, make that clear in your description.

Provide Proper Attribution — You must provide links or searchable references for data, quotations and other third-party content referenced in the article.

Be Submitted in Acceptable Format — Your post should be submitted in HTML (preferable) or in a Word document with any image files (including attribution) attached separately.

Include a Brief Author Bio — (1-2 sentences) with a maximum of one anchor text link to your own website.

Include Limited Anchor Text- A maximum of two additional anchor text links to your own website within the body of the article.

How to Submit a Post for Consideration:

We highly recommend submitting a working title and a brief outline of your article idea in advance of writing to increase chances of publication. Please email your article idea to support@bettercallwilson.com. Our blogging team will check it out and get back to you shortly.

Style Guide:

• Article length: 600- 800 words
• Post titles: initial caps, no more than 70 characters in length
• Subheads: use of subheads (H2, H1, etc.), bulleted lists and unordered lists are encouraged for a positive user experience and readability.

Images & Graphics:

• Format:  .jpg or .png
• Size: Featured image at least 1000 pixels wide; images throughout no larger than 600 pixels wide
• Sourcing: Include attribution with links to the image license source at the end of the post

Bio headshot:

You may provide up to a 100 x 100 head shot to include with the bio.

Submission Guidelines:

• Posts can be submitted as HTML via .txt or standard text can be submitted using Word.
• Author bio up to 100 words (can include links)
• Optional:  Bio picture (no more than 100 x 100)
• Optional:  Additional images (charts, graphs, logos, etc.)

Links:

Wilson is flexible on the number of links in a post, but please remain reasonable and refer to acceptable link types above.

Guest bloggers are encouraged to distribute their post throughout social media.

Please check the blog post intermittently to respond to any comments.

Reuse:

A guest blog post should be original content and not repurposed in its entirety on your website or other blog. Discussing the post on your blog while linking to it is acceptable.

Submission Instructions:

• Send us your article, to include images, using the form (location).
• You'll receive an email from us within three business days, accepting or denying the guest post with comments.
• With approval, e-mail the edits to the representative who contacted you.
• Publication dates will be based on our editorial calendar and other criteria.
• We reserve the right to edit posts for clarity, grammar, voice and relevance.

Thanks for your interest in contributing to Wilson's Blog!